The Klurb
The Klurb
Project Overview
Project Overview
This project explores imposter syndrome among Gen Z entering the workforce, where pressure to perform often leads to self-doubt. It introduces a campaign-driven concept that encourages “learning out loud” through shared experiences and small, low-pressure actions, helping young professionals build confidence and feel less alone.
This project explores imposter syndrome among Gen Z entering the workforce, where pressure to perform often leads to self-doubt. It introduces a campaign-driven concept that encourages “learning out loud” through shared experiences and small, low-pressure actions, helping young professionals build confidence and feel less alone.
Focus
Focus
Integrated Campaign, UI/UX, Branding
Integrated Campaign, UI/UX, Branding
Softwares
Softwares
Adobe Illustrator, Adobe Photoshop, Figma
Adobe Illustrator, Adobe Photoshop, Figma
Year
Year
2026
2026
Duration
Duration
17 Weeks
17 Weeks
